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With AKA, individuals control their personal data. This allows you request rich data from individuals and store your customer data directly with your customers.
With one simple request, you can access any available data point from your customers.
Running an email marketing campaign? Request their email address.
Need to know their shoe size so you can send them personalized recommendations? Request their shoe size!
Since the data is stored with the individual, you can request access to data that was generated by other businesses. You can also store data that you generate with that individual and make it available to others.
Gone are the days of collecting and storing all your customer data on your own.
People are more wary than ever when it comes to sharing personal data and data collection.
With AKA, you are not collecting user’s data. You are making a request to an individual to approve or deny your access to that data.
So what are you using that data for?
With ever changing data privacy laws and user demands, it can be hard to keep up. By utilizing aka as your source of user data, you can be fully GDPR and CCPA compliant. Because the data is stored with the individual and they can revoke access at anytime, you will not be responsible for the storage, management, or removal of any user data.
